How did lolcats change the world? Decoding the cultural impact of the meme.
It might not feel like you’re doing anything significant when you share that Baby Yoda sipping tea meme, but you’re part of a cultural revolution. Memes are changing the way we communicate. Why do we love them?
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Watch How To Go Viral on BBC Select
Digital culture expert Richard Clay meets modern meme designers, Tumblr’s meme librarian, and a liberal troll, to decode how memes give us a voice, but are also being used to silence us.
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