How do iconic, world-famous brands make you desire them, buy them and even love them?
Hoover, Coke, Levi’s. Some products are so ubiquitous that their name is shorthand for the item they represent.
In this eye-opening documentary series, Alex Riley is on a quest to find out why some brands rise to the top and stay there while others simply fade away.
What are the tactics, secrets and marketing tricks these brand powerhouses employ to remain relevant and stay on everyone’s shopping lists?
Watch Secrets of the Superbrands and more acclaimed documentaries on BBC Select today. Restrictions apply*.