What’s beyond the label? Discover the secrets behind the world’s most recognizable brands.

Stream The Secrets of Branding on BBC Select

Why are some brands instantly recognizable and seared onto the minds of the public while others completely fail?

Talking to innovators, experts and business leaders, this revealing series rips off the label from these global names and tries to discover what makes them so ubiquitous.

What secrets and strategies do companies employ to ensure their product is at the top of the heap?

Watch The Secrets of Branding and more acclaimed documentaries on BBC Select today. Restrictions apply*.

Start your free trial now

BBC Select is available on Amazon Prime Video Channels and the Apple TV app for only $6.99 a month. Start your free 30-day trial today to stream documentaries on Smart TVs, laptops, tablets and mobile devices. Restrictions apply*.

Get it on Apple TV
Prime Video - Channels