British design is in trouble. It needs a Frenchman to fix it.

Watch Design for Life on BBC Select

Britain once owned international design – think about the Swinging Sixties, when everything from phonebooths to London buses to postboxes screamed iconic. What happened?

Phillippe Starck, the world’s most iconic designer, has declared a state of emergency and is taking things in hand in this BBC reality design competition.

The flamboyant Frenchman sets out to find one worthy winner from 12 hopefuls who can design a new cool Britannia.

Watch Design for Life and more acclaimed documentaries on BBC Select today. Restrictions apply*.

Start your free trial now

BBC Select is available on Amazon Prime Video Channels and the Apple TV app for only $6.99 a month. Start your free 30-day trial today to stream documentaries on Smart TVs, laptops, tablets and mobile devices. Restrictions apply*.

Get it on Apple TV
Prime Video - Channels
The Roku Channel