How do iconic, world-famous brands make you desire them, buy them and even love them?

Stream Secrets of the Superbrands on BBC Select

Hoover, Coke, Levi’s. Some products are so ubiquitous that their name is shorthand for the item they represent.

In this eye-opening documentary series, Alex Riley is on a quest to find out why some brands rise to the top and stay there while others simply fade away.

What are the tactics, secrets and marketing tricks these brand powerhouses employ to remain relevant and stay on everyone’s shopping lists?

Watch Secrets of the Superbrands and more acclaimed documentaries on BBC Select today. Restrictions apply*.

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BBC Select is available on Amazon Prime Video Channels and the Apple TV app for only $6.99 a month. Start your free 30-day trial today to stream documentaries on Smart TVs, laptops, tablets and mobile devices. Restrictions apply*.

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