How do iconic, world-famous brands make you desire them, buy them and even love them?

Stream Secrets of the Superbrands on BBC Select

Hoover, Coke, Levi’s. Some products are so ubiquitous that their name is shorthand for the item they represent.

In this eye-opening documentary series, Alex Riley is on a quest to find out why some brands rise to the top and stay there while others simply fade away.

What are the tactics, secrets and marketing tricks these brand powerhouses employ to remain relevant and stay on everyone’s shopping lists?

This show is not currently available on BBC Select but browse through the below titles for more Global names documentaries available to stream on BBC Select.

BBC Select free trial

BBC Select is available on Amazon Prime Video Channels, the Apple TV app and The Roku Channel for only $4.99 a month. Start a 7-day free trial and watch a range of acclaimed documentaries from the BBC and beyond. Restrictions apply*.

Black Friday offers

Subscribe to BBC Select on Amazon Prime Video Channels between 22nd November and 4th December to get the first 2 months for only $1.99**

Subscribe to BBC Select on Roku between 22nd November and 1st December to get the first 2 months for only $0.99**

$4.99 a month

Get it on Apple TV

$1.99 for 2 months then $4.99 a month**

Prime Video - Channels

$0.99 for 2 months then $4.99 a month**

The Roku Channel