What’s beyond the label? Discover the secrets behind the world’s most recognizable brands.
Why are some brands instantly recognizable and seared onto the minds of the public while others completely fail?
Talking to innovators, experts and business leaders, this revealing series rips off the label from these global names and tries to discover what makes them so ubiquitous.
What secrets and strategies do companies employ to ensure their product is at the top of the heap?
Watch The Secrets of Branding and more acclaimed documentaries on BBC Select today. Restrictions apply*.
More documentaries you might like...
Subscribe to BBC Select for hundreds of hours of thought – provoking, award – winning and critically – acclaimed documentaries from the BBC and beyond.
Architecture & Design
Amazing Hotels: Life Beyond the Lobby
How does a hotel become extraordinary? Our food critic and chef duo meet the pioneers.
Hotel Secrets with Richard E Grant
A-list attraction: Behind-closed-doors secrets of the world’s most exclusive hotels.
The Art of Architecture
What does it take to plan and build some of the planet’s most awe-inspiring structures?