What’s beyond the label? Discover the secrets behind the world’s most recognizable brands.

Stream The Secrets of Branding on BBC Select

Why are some brands instantly recognizable and seared onto the minds of the public while others completely fail?

Talking to innovators, experts and business leaders, this revealing series rips off the label from these global names and tries to discover what makes them so ubiquitous.

What secrets and strategies do companies employ to ensure their product is at the top of the heap?

This show is not currently available on BBC Select but browse through the below titles for more Architecture & design documentaries available to stream on BBC Select.

BBC Select free trial

BBC Select is available on Amazon Prime Video Channels, the Apple TV app and The Roku Channel for only $4.99 a month. Start a 7-day free trial and watch a range of acclaimed documentaries from the BBC and beyond. Restrictions apply*.

Black Friday offers

Subscribe to BBC Select on Amazon Prime Video Channels between 22nd November and 4th December to get the first 2 months for only $1.99**

Subscribe to BBC Select on Roku between 22nd November and 1st December to get the first 2 months for only $0.99**

Get it on Apple TV
Prime Video - Channels
The Roku Channel